You are dissatisfied with your work and have a vague idea of starting your own company. What do you do? Will you start looking for another job where things may turn out the same, or will you consider that vague idea again?
This book is about setting up a company that challenges the big players in the market with its unconventional business approach. It’s certainly not a management book even though it’s about entrepreneurship. It’s philosophy and practice richly illustrated with photos from the marine industry.